未知机构：哈尔斯更新1订单来自哪里-20260211

Company and Industry Summary Company: 哈尔斯 (Hars) Key Points on Orders - The industry is experiencing high prosperity, with online data indicating stable operations for Yeti in 2025, Stanley showing a 5% growth, and Owala achieving an impressive 82% growth [1] - Yeti's growth is complemented by a certain level of inventory replenishment [1] - Stanley has clearly increased its market share [1] - Owala continues its rapid growth trajectory [1] - Brumate is also experiencing high growth and is expected to replicate Owala's trend [1] - Starbucks has strategically shifted orders, leading to a rapid recovery [1] Key Points on Profit Improvement - Profitability improvements are driven by scale effects, with a projected over 20% growth in OEM orders for 2026, and significant growth in proprietary brands [1] - One-time costs at the Thailand facility have significantly decreased, including initial mold costs and employee subsidies, leading to improved labor efficiency and cost optimization [1] - One-time tariff costs are gradually being absorbed alongside new product launches [1] - Rapid expansion of proprietary brands is contributing to improved profitability [1] Key Points on Brand Expansion - Rapid expansion of internal brands is noted, with offline entry into Sam's Club, Costco, and other retail channels, alongside accelerated product innovation and diversified channel development online [2] - There has been a significant increase in external equity collaborations, primarily targeting trendy toys, gifts, and outdoor sectors, marking this year as a development milestone [2] Key Points on Future Catalysts - Potential incentive schemes may be on the horizon [2] - External equity collaborations are expected to continue [2] - Operational performance is anticipated to improve quarter by quarter [2]