未知机构：方正社服26年春节假期出游数据跟踪整体出游全国旅游人次-20260225

Summary of Key Points from the Conference Call Industry Overview: Tourism and Retail during the Spring Festival Overall Travel Data - National domestic travel during the Spring Festival holiday reached 596 million trips, an increase of 95 million trips compared to the 2025 Spring Festival, representing a growth rate of 19% and an average daily growth rate of 5.7% [1] - Total domestic travel expenditure amounted to 803.48 billion yuan, an increase of 126.48 billion yuan from 2025, with a growth rate of 18.7% and an average daily growth rate of 5.5% [1] - The average spending per person remained stable at 1,348 yuan [1] Passenger Transport Statistics - The average daily number of passengers transported during the 9-day holiday increased by 9.4% year-on-year, totaling 2.81 billion trips [2] - Breakdown of transport modes: - Railway passenger volume increased by 10.1% - Road passenger volume increased by 8.5% - Waterway passenger volume increased by 27.8% - Civil aviation passenger volume increased by 7.6% [2] Tourist Attractions Performance - Notable tourist attractions experienced double-digit growth in visitor numbers, with some implementing visitor limits: - Xiangyuan Cultural Tourism received 1.1428 million visitors, a year-on-year increase of 31.3%, with revenue of 70.92 million yuan, up 34.31% [2] - Huangshan Scenic Area received 221,000 visitors during the holiday [2] - Zhangjiajie National Forest Park and other major attractions saw a 10.27% increase in visitors during the first five days of the holiday [2] - Songcheng Performance held 582 shows, averaging 65 shows per day, a 1% increase year-on-year [2] Duty-Free Sales in Hainan - Total sales from duty-free shopping during the holiday reached 2.72 billion yuan, a year-on-year increase of 30.8% [2] - The number of items sold was 1.997 million, up 21.9%, with 325,000 shoppers, an increase of 35.4% [2] Hotel Industry Performance - The RevPAR (Revenue per Available Room) for hotels increased by 23% year-on-year, with an average daily rate (ADR) of 279 yuan, up 7% [3] - Occupancy rate reached 61.1%, an increase of 8 percentage points [3] Inbound and Outbound Travel - The number of inbound and outbound travelers increased by 14% during the holiday, with daily crossings expected to exceed 2.05 million [3] - Popular long-haul outbound destinations included Italy, Spain, Australia, the UK, Germany, Switzerland, and Denmark, with overall interest in European travel being notably high [4][5] Retail and Dining Sector Performance - Daily sales in the retail and dining sector increased by 10.6% compared to the two days before the 2025 Spring Festival [5] - Key retail and dining areas saw foot traffic and sales increase by 23.2% and 33.2%, respectively [5] - Haidilao received over 7 million customers in the first five days of the holiday, with significant growth in customer flow during New Year's Eve and the first day of the New Year [5] Disclaimer - The information provided is sourced from public information and company announcements, and does not constitute investment advice [5]