中国消费：评估 “全球化” 的成功 - 从供应链效率到品牌力；解答五大核心问题-China Consumer_ Assessing the success of _going global_ – from supply chain efficiency to brand power; answering 5 key questions

26 February 2026 | 8:48PM HKT Equity Research CHINA CONSUMER Assessing the success of "going global" – from supply chain efficiency to brand power; answering 5 key questions Chinese consumer companies are accelerating their global push, driven by slowing domestic growth and their proven competitive strengths, to gain share from their global peers. The expansion strategy is shifting from cost and supply chain advantages to innovation and brand power. Geographically, the focus is moving beyond emerging market ...