中国互联网：谷歌应用商店费用结构调整的影响 - 对游戏发行商构成利好-China Internet Implications From Google Plays Fee Structure Adjustment Positive for Game Publishers

We believe Google Play's policy overhaul could suggest an important milestone for mobile platform fee structure, which likely benefits Chinese game companies with greater overseas mobile publishing exposure and might encourage more studios to explore overseas opportunities. As Google Play will break down 30% standard IAP service fee into 20% service fee for new installs or under specific incentive program and 5% optional billing fee charged by Google billing system, this might bring gradual GPM improvement ...