Group 1: Offline Channel Strategy - The company plans to optimize and adjust offline sales channels to improve quality and management capabilities [2] - The transition of distributors from traditional distribution to value-driven sales is a key focus for creating better growth conditions in the offline market [2] - The company aims to expand its offline sales team to lay a talent foundation for long-term business development [2] Group 2: Expansion of Offline Business - The offline business is currently being expanded through two main methods: increasing the number of distributors and direct expansion by the company's sales team targeting large chain terminals [3] - In 2026, the company intends to increase the number of offline partners while ensuring quality [3] Group 3: New Product Development - The company has a robust reserve of new products for 2026, including medical devices and functional skincare products, covering both patch and non-patch forms [3] - Efforts will be made to align the speed and categories of new product launches between online and offline channels [3] Group 4: Performance Guidance - The company does not provide public guidance on offline performance for 2026 but expects a positive start following the optimization and team expansion in 2025 [3]
敷尔佳(301371) - 2026年3月13日投资者关系活动记录表（三）