Sales Channel Optimization - The offline sales channel optimization is progressing as expected, with significant improvements in channel quality and management capabilities [2] - The company is expanding its offline sales team to establish a solid foundation for long-term operations [2] - The shift from traditional distribution to value-driven sales models aims to enhance profitability and growth potential of offline channels [2][3] Market Competition - The company views strong competitors as catalysts for growth, providing valuable learning experiences [3] - The offline profit margins are substantial, prompting proactive adjustments to adapt to intense market competition [3] Revenue Expectations - The company is optimistic about recovering offline revenue in 2026, having made adequate preparations in 2025 [4] - Continuous efforts will be made to expand the offline market in 2026 [4] Online Sales Performance - The largest online sales platforms are Douyin and Tmall, with both showing similar sales volumes [5] - Other platforms, such as JD.com, have also shown significant growth in 2025 [5] Product Development - The company has high expectations for the upcoming medical product, the seaweed sugar repair patch, which is still in the pre-launch phase [5] - The lactose acid mask launched previously performed excellently in 2025, meeting sales expectations [5] - The company is preparing to submit materials for the approval of a new collagen product, with clinical trials completed [6]
敷尔佳(301371) - 2026年3月18日投资者关系活动记录表（二）