2023-08-17 12:13Market Opportunity & User Base - The video-based industry presents a golden opportunity, with an expected market size of RMB 1,877 billion in 2025[11] - The number of video users is projected to reach 1,180 million in 2025[11] - Bilibili's core user base, Gen Z+ (born 1985-2009), represents over 450 million people[13] - Gen Z+ is expected to contribute 73% of China's video-based industry revenue[13] Content & Community - 95% of total video views are contributed by PUGVs (Professionally User Generated Videos) and Story Mode[25] - Bilibili has a highly engaged community, with 41 billion average daily video views[33] - The platform boasts 149 billion monthly interactions[33] - Bilibili has a highly sticky community with approximately 80% 12-month retention rate for official members[36] Financial Performance - Total net revenues increased by 8% year-over-year to RMB 5305 million in 23Q2[70] - Advertising revenues showed robust growth, increasing by 36% year-over-year to RMB 1573 million in 23Q2[70] - The company is focused on cost control, with operating expenses decreasing by 12% year-over-year[66]