Financial Data and Key Metrics Changes - In 2022, the company's total revenue reached RMB322 million, growing 2% year-over-year, with a profit of RMB22.64 million, marking the first full-year profit since its listing [6][38] - For Q4 2022, total revenues were RMB96.6 million, a sequential increase of 2% [31] - Gross profit for the full year of 2022 was RMB184.6 million, with a gross profit margin of 57.3%, down from 59.3% in the previous year [35][38] - The net loss for Q4 2022 was RMB21.5 million, compared to a net income of RMB15.4 million in the same period of 2021 [38] Business Line Data and Key Metrics Changes - Advertising revenue for 2022 reached RMB222 million, up 3% year-over-year, while Q4 advertising revenue was RMB62.2 million, down from RMB76.4 million in the same period last year [31][19] - Enterprise value-added services revenue for 2022 was RMB72.6 million, a slight decrease from RMB74 million in the previous year, with Q4 revenue at RMB25.4 million [32] - Subscription services revenue for 2022 amounted to RMB28.2 million, a 1% increase year-over-year, with Q4 revenue at RMB8.9 million [33] Market Data and Key Metrics Changes - The number of followers exceeded 28 million, up 23% year-over-year, with short video followers accounting for 7.75 million, rising by 43% [11] - The advertising customer base grew to 532, reflecting stable year-over-year growth [19] Company Strategy and Development Direction - The company aims to enrich its content ecosystem and explore vertical industries such as artificial intelligence and new electric vehicles [43] - Plans include refining the 36Kr Enterprise Service Review platform and expanding the 36Kr Business School to empower small and medium-sized enterprises [43] - The company is investing in AIGC technology to enhance content production efficiency and user interaction [44] Management's Comments on Operating Environment and Future Outlook - Management noted a steady recovery in the advertising business as of Q1 2023, with expectations for significant growth as market confidence improves [47][48] - The company anticipates continued revenue growth and another full-year profit in 2023, driven by economic recovery post-COVID-19 [29] Other Important Information - The company launched the Kr Venture Capital platform, which is expected to bring considerable revenue upside [15] - The enterprise service review platform saw a 700% increase in leads year-over-year, with over 8,000 products listed [27] Q&A Session Summary Question: What are the company's priorities and plans for this year? - The company will continue to enrich its content ecosystem and explore new product initiatives, including the 36Kr Enterprise Service Review platform and the 36Kr Business School [43] Question: What changes have occurred in advertisers' roadmaps and the advertising business outlook? - The advertising business is recovering steadily, with clients regaining confidence, although budgets remain limited [47][48] Question: What will drive future growth in the enterprise value-added services segment? - Growth will come from both an increase in the number of paying companies and the level of corporate payments, with plans to expand into lower-tier markets [50][52] Question: What is the plan for AI and AIGC technology? - The company has been adopting AIGC technology to enhance content production quality and efficiency, with significant improvements in user interaction and production efficiency [56][58]
36Kr Holdings(KRKR) - 2022 Q4 - Earnings Call Transcript