DouYu(DOYU) - 2022 Q3 - Earnings Call Transcript

Financial Data and Key Metrics Changes - Total net revenues in Q3 2022 decreased by 23.4% year-over-year to RMB1.8 billion, with live streaming revenues at RMB1.71 billion, down 22.9% from RMB2.21 billion in the same period of 2021 [21][22] - Adjusted net profit reached RMB25.7 million, compared to an adjusted net loss of RMB72.7 million in Q3 2021, marking the second consecutive quarter of profitability on an adjusted basis [27][26] - Quarterly ARPU increased by 3.9% to RMB319 from RMB307 in the same period last year [21][22] Business Line Data and Key Metrics Changes - The number of paying users in Q3 2022 was 5.6 million, reflecting a decline due to the cancellation of low ROI promotional activities for new users [14][45] - Membership services were upgraded, leading to improved renewal rates and increased user engagement [15][49] Market Data and Key Metrics Changes - MAUs numbered 57.1 million, a decline of 7.7% year-over-year but a 2.5% increase quarter-over-quarter, indicating stabilization after the impact of selective copyright procurement strategy [6][7] - Advertising and other revenues decreased to RMB93.3 million from RMB137.5 million in the same period of 2021, primarily due to soft demand for brand advertising [22] Company Strategy and Development Direction - The company is focused on building a game-centric comprehensive content system, refining operations, and innovating services while maintaining a healthy gaming ecosystem [30][33] - Future plans include exploring new business models, improving revenue quality, and enhancing operational efficiency through cost controls [33][47] Management Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by a changing economic environment and emphasized the importance of operational stability and financial prudence [30][31] - The company aims to continue investing in self-produced content and deepen collaborations with game developers to enhance user engagement and attract new users [18][34] Other Important Information - The company has implemented a selective copyright procurement strategy to avoid overpriced content, which has positively impacted gross margins [24][55] - The introduction of game-specific membership services is expected to enhance user engagement and create new monetization opportunities [16][52] Q&A Session Summary Question: Current strategic focus and business plan for next year - Management highlighted the development of a game-centric content system and the importance of sustainable operating strategies to ensure stability [30][31] Question: Drivers for mobile MAU trends - Management noted that the decline in MAUs was influenced by the selective copyright procurement strategy, but recent investments in self-produced content have stabilized traffic [33][34] Question: Insights on content and operations progress - Management emphasized the importance of high-quality content and operational refinement to attract and retain users [37][38] Question: Trends in paying user count - Management explained the decline in paying users was due to the cancellation of low ROI promotional activities, focusing instead on maintaining core paying users [45][46] Question: Progress on platform-wide and game-specific membership services - Management discussed the positive impact of membership services on user engagement and revenue, with plans to further customize offerings [48][49] Question: Drivers behind gross margin changes - Management attributed the increase in gross margin to improved revenue quality and cost management strategies [53][54]