ChromaDex(CDXC) - 2023 Q3 - Earnings Call Transcript

We've put many more much more resources over the last two years into Amazon than we have our own website Shopify. So Amazon has actually become more efficient than Shopify over the last couple years, but we've begun to turn that around. And what we are now doing is putting more of our resources into Shopify, and we expect to be Shopify to be a more significant engine for growth for us in the future. And when I say Shopify, I'm referring to our website than Amazon. So the team that we're building the team, w ...