Kimberly-Clark(KMB) - 2023 Q3 - Earnings Call Transcript

I think from there, we really need to make that investment. At this point, we're approaching 6% overall sales. And so I would say that's competitive in our business. It's perhaps not as much as our primary global competitor but our plan is not to outspend them. And our plan would be to drive great innovation, great commercial programming and have a competitive spend. And so I don't expect -- Steve, I don't think, I'll go and say, "Hey, we need to continue with increased advertising investment in a straight ...