Cumulus Media(CMLS) - 2024 Q1 - Earnings Call Transcript

Got it. Thanks for the color. That's all I have for now. Thanks. The ROIs tend to be better. So I'd say it's, many of them are new. I don't know. At the top of my head, I'm not sure how many. I think it's probably, if I remember correctly, it's probably 70% of them are new advertisers. Of those, probably half of them we pull from another agency or somebody else that they're doing business with. So it's a good business for us. And in the second quarter, as a reminder, we don't have other than the finals of t ...