Financial Data and Key Metrics - Q1 2024 revenue was 222million,a20 7 million, marking the fourth consecutive quarter of positive adjusted EBITDA [13] - Net loss attributable to common stockholders for Q1 2024 was 05millionoralossof0 01 per share, compared to a net loss of 19millionandalossof0 03 per share in Q1 2023 [21] - The company ended Q1 with 276millionincashandnodebt[22]BusinessLineDataandKeyMetrics−E−commercesalesgrew50 2 million, offset by a decline in sales of other ingredients [19] - The company is focusing on building a robust base of subscribers and optimizing influencer marketing, retention strategies, and social media presence [15] Market Data and Key Metrics - The company announced partnerships with Sprouts Farmers Market and Vitamin Shoppe, expanding Tru Niagen's availability to over 400 Sprouts locations and 700 Vitamin Shoppe locations [15] - Retail margins are lower than e-commerce margins, but pricing will be comparable [5] - The company expects a strong second half of 2024, with revenue ramping up due to new product launches and partnerships [23] Company Strategy and Industry Competition - The company is investing heavily in R&D, with Q1 R&D expenses increasing by 09millionyear−over−year,primarilyfornewverticalsandNADprecursordevelopment[21]−ChromaDexpositionsitselfasthegoldstandardintheNADindustry,withover30peer−reviewedhumanstudiesand100publishedscientificstudies[16]−Thecompanyisexploringnewverticalsbeyonddietarysupplements,includingskincareandpetsupplements,withpotentiallaunchesintheUS[17]ManagementCommentaryonOperatingEnvironmentandFutureOutlook−Managementreiteratedfull−yearrevenuegrowthguidanceofatleast160 9 million year-over-year, primarily for new verticals and NAD precursor development, with similar heavy investments expected in Q2 [6] Question: Gross Margin Evolution and E-commerce Contribution - Gross margins are trending between 60% and 61%, with higher margins in quarters with a higher e-commerce mix [33] - E-commerce margins are in the low 70s, while B2B margins are in the low to mid-50s [33] Question: Higher Dosage Forms of Tru Niagen - The 1,000 milligram SKU has been successful, with demand from both existing and new customers, and is expected to be revenue accretive [34][60] Question: Legal Spending and Litigation Impact - The potential liability from the Elysium litigation is not expected to significantly impact 2024 legal spending [41] Question: Retention Rates for 1,000 Milligram SKU - Early indications suggest higher retention rates for the 1,000 milligram SKU compared to other SKUs, though it is still early in the product lifecycle [66] Question: Vitamin Shoppe and Sprouts Distribution - Tru Niagen will be available in 700 Vitamin Shoppe stores and over 400 Sprouts locations, with revenue recognized in Q1 2024 [68]