Cars.com(CARS) - 2024 Q1 - Earnings Call Transcript

Tom, ironically, itÂ's a little bit of the same answer in that manufacturer marketing and advertising spend is largely agency-led, and agencies and OEMs, again, want all car buyers to go directly to their brands and buy a car without any outside influence. And we do not believe that, that is realistic, nor does it map at all to the consumer behavior that overwhelmingly shows that research online is fundamental to the car shopping journey, and youÂ're not going to bypass that channel. And so as OEMs become m ...