ZHI-TECH(SZ:300785)2024-05-13 10:57Group 1: AI Strategy and Development - The company has established AIGC as a key strategic project since early 2023, creating an independent AI division and developing the "Zhida Mai Consumer Model" [2] - As of May 10, 2024, the company announced a comprehensive AI layout consisting of 1 large model, 2 databases, 3 engines, and 4 application types [2][3] - The "Zhida Mai Consumer Model" is based on 300GB of data and has undergone 120 million iterations [2] Group 2: Product Offerings and Monetization - The company has launched the "Xiao Zhi" AI shopping assistant and various AI tools, aiming to enhance user experience and optimize monetization strategies [3][4] - "Xiao Zhi" was launched on February 29, 2024, with an initial traffic allocation of 5%, which is gradually increasing [3] - The company plans to open its consumer model and "Xiao Zhi" capabilities to B-end clients, particularly targeting small and medium-sized e-commerce businesses [3][4] Group 3: Financial Performance and Challenges - In Q1 2024, the company reported stable revenue growth from "Zhida Mai," primarily driven by new business, especially in Douyin e-commerce operations [5] - The net profit for Q1 2024 was impacted by seasonal factors, increased R&D expenses of approximately 10 million yuan, and significant investments in a charitable foundation [5][6] - The overall gross margin has declined due to a shift in business structure, with new business revenues contributing a lower gross margin [6] Group 4: International Expansion Plans - The company has initiated its overseas strategy in 2023, establishing a research center in Chengdu and forming an overseas team for market research and strategic planning [5] - Thailand has been selected as the first market for international expansion, with the local version of "Zhida Mai" named "ZestBuy" [5] Group 5: Community Engagement and Content Strategy - The company has implemented various community engagement strategies, including holiday-themed activities, price comparison services, and user-generated content incentives [7] - These initiatives have enhanced community vitality, improved user experience, and fostered a healthy ecosystem [7]