YLYT(SZ:002878)2024-05-13 11:08Group 1: Market Performance and Management - The company acknowledges poor secondary market performance, attributing it to macroeconomic factors and investor sentiment, and emphasizes the importance of value-based market management [3][4] - The company is committed to enhancing operational management, implementing development strategies, and improving corporate governance to boost core competitiveness and market value [3][4] Group 2: Financial Performance - In Q1 2024, the marketing business achieved revenue of 587 million CNY, a year-on-year increase of 44.10%, with a gross profit of 120 million CNY, up 69.45% [3] - The revenue from gift products reached 342 million CNY, reflecting a growth of 89.02%, with a gross profit of 73.91 million CNY, a significant increase of 159.64% [3] - The overall revenue for 2023 saw a decline due to high base effects from the 2022 Winter Olympics, but gift and new media marketing businesses continued to grow [4][6] Group 3: Strategic Initiatives - The company is focusing on the "IP + Technology" strategy to enhance integrated marketing services and expand market share [4][6] - Plans are in place to leverage upcoming events like the Paris Olympics and the Chengdu World Horticultural Expo to drive revenue through themed marketing and product development [5][6][8] - The establishment of an AI research institute aims to improve efficiency across various business lines, enhancing service capabilities [6][8] Group 4: Future Outlook - The company is optimistic about the future of IP cultural products, believing there is significant growth potential in this sector [5][6] - The strategy includes expanding IP resources and enhancing the integrated operation capabilities to adapt to market trends and consumer demands [7][8] - The company plans to continue cash dividends, with payout ratios of 49%, 70%, and 67% from 2020 to 2022, reflecting a commitment to shareholder returns [6][9]