华致酒行(300755) - 华致酒行:2024年5月13日投资者关系活动记录表

Group 1: Company Overview and Market Context - In 2023, the overall domestic economy showed signs of recovery, but the market experienced a "weak recovery" with insufficient consumption [1] - The liquor distribution industry faces challenges such as rising prices of famous liquors and profit dilution in the distribution process [1] Group 2: Financial Performance - In 2023, the company's revenue reached 10.121 billion CNY, a year-on-year increase of 16.22% [2] - The net profit attributable to shareholders was 235 million CNY, a year-on-year decrease of 35.78% [2] Group 3: Strategic Initiatives - The company implemented two major strategies: "Golden Bud Campaign" and "Liquor Upgrade" to enhance marketing strategies and customer service [2] - The "Liquor Upgrade" strategy has shown significant results with the expansion of 3.0 store formats [2] Group 4: Future Goals and Plans - For 2024, the company aims to "reduce costs and increase efficiency" to improve profitability [2] - Plans include deepening the "Two Points and One Line" strategy, enhancing collaboration with upstream liquor manufacturers, and focusing on brand building and channel expansion [2] Group 5: Q&A Insights - The increase in revenue in 2023 was attributed to the brand effect of "buying genuine liquor at Huazhi" and timely adjustments to sales strategies during peak seasons [3] - The decline in net profit was due to adjustments in product structure, increased promotional efforts for premium liquors, and price inversions in some famous liquor markets [3] - The company plans to continue enhancing brand communication and market penetration in the mid-to-high-end sector [3][4]