ZBOM(SH:603801)2024-05-15 10:34Group 1: Market Conditions and Company Strategy - The real estate sector is undergoing a deep adjustment, leading to a shift towards the stock housing market, which requires companies to adapt to a more complex demand landscape [2] - The company is actively exploring the stock housing market and is developing a business model to cater to this new customer base, focusing on whole-home customization capabilities [2][3] - The company is also preparing for the old housing market by incorporating features like smart technology and aging-friendly designs [3] Group 2: Consumer Behavior and Product Offering - Despite a trend of consumer downgrade, there is a rising demand for higher quality and personalized products and services [3] - The company's integrated whole-home customization service aims to meet these demands by providing cohesive design solutions at competitive prices [3] - The company is committed to improving service efficiency and reducing costs to counteract the effects of price wars and consumer downgrade trends [3] Group 3: Competitive Landscape and Pricing Strategy - The current price war in the industry is seen as a necessary phase that will enhance the competitiveness of the supply chain [3] - The industry is expected to transition from price wars to quality wars, with an increasing variety of materials available to consumers [3] - The company is promoting high-quality materials like multilayer solid wood and OSB to provide consumers with better quality choices [3] Group 4: Future Store Formats - Changes in consumer purchasing behavior will influence the company's future store formats, emphasizing integrated and multi-channel stores rather than single-category outlets [4] - The company plans to encourage the opening of more integrated and community stores based on market demand in different city tiers [4] - The focus will be on upgrading and transforming stores to align with the whole-home integration strategy [4]