Six Flags(SIX) - 2023 Q1 - Earnings Call Transcript

Selim Bassoul I think that marketing is sometime very difficult to measure the impact. But we've seen, compared to the testing in the last year when we cut back on marketing and this year that there is a correlation, as you well said about marketing, media spend and attendance. However, we have realized that this year specifically, we're increasing our marketing spend to promote all the initiatives we have. And I want to just give a color of all what we're doing very briefly about what's happening. So we ar ...