三夫户外(002780) - 2024年5月17日投资者关系活动记录表

Group 1: Financial Performance - In Q1 2023, the company reported revenue of 188.1 million and a net profit of 6.802 million, while in Q1 2024, revenue decreased to 169.4 million with a net profit of 0.3541 million, despite an increase in tax payments by over 1 million [1] - The online revenue for Q1 2024 was approximately 70 million, remaining stable compared to the previous year, while offline revenue was around 92 million, showing a decrease of about 9% year-on-year [3] - The company’s overall revenue is expected to increase as the brand transformation deepens, despite the short-term impact of the joint venture with the climbing mouse company [4] Group 2: Brand Development and Strategy - The company is focusing on building an independent and complete operational team for the X-BIONIC brand and adjusting its marketing and channel strategies to align with its unique positioning [1] - There are plans to expand the X-BIONIC sales channels in ski resorts, with discussions ongoing for partnerships with suitable venues [3] - The company aims to enhance the design and functionality of X-BIONIC products based on consumer feedback, with a focus on showcasing technical features and brand identity [4] Group 3: Joint Ventures and Partnerships - The joint venture with the climbing mouse company continues to operate under a payment-on-delivery model, with discussions ongoing to optimize payment terms and reduce long-term inventory [3] - The company has signed a profit compensation agreement with the original shareholders of Shanghai Xile, ensuring the protection of the listed company's interests [3] Group 4: Market Position and Customer Base - Approximately 40% of online customers are from second and third-tier cities, indicating a significant market presence in these areas [4] - The company is actively recruiting talented individuals to support its operational and brand development goals [5]