CE LINK(SZ:300787)2024-05-17 11:47Financial Performance - The company achieved a revenue of 1.903 billion yuan in 2023, a decrease of 20.24% compared to the previous year [6] - The total profit for 2023 was 136.68 million yuan, down 63.61% year-on-year [6] - The net profit attributable to shareholders was 128.78 million yuan, a decline of 60.50% compared to the previous year [10] - R&D expenses increased to 176.05 million yuan, up 23.62% from 142.41 million yuan in 2022, accounting for 9.25% of revenue [6] Market and Product Strategy - The company plans to establish a localized sales and technical support team overseas to enhance market competitiveness [3] - The overseas revenue accounted for 89.70% of total revenue, with most transactions priced and settled in USD [4] - The company is focusing on expanding its product categories, including outdoor portable storage and smart home products [3] Challenges and Responses - The decline in net profit was primarily due to inventory destocking by clients, leading to weakened market demand for signal adapters and harnesses [10] - The company is implementing cost control measures and plans to continue its cost reduction and efficiency improvement initiatives [3] - The company is actively seeking valuable acquisition opportunities to strengthen its industry chain [5] Future Outlook - The company expects to maintain stable growth in its main business while facing challenges from new business areas, including home storage products and smart home devices [10] - The family storage market is currently competitive, with strategies focusing on product quality, channel penetration, and localized services [8] - The company anticipates that its HINEN brand will play a significant role in future growth, with ongoing investments to enhance its market presence [9]