开能健康(300272) - 2024年5月22日 投资者关系活动记录表

Group 1: Company Performance - In 2023, the company achieved a revenue of 1.672 billion CNY, a year-on-year increase of 1% [1] - The net profit attributable to shareholders was 132 million CNY, reflecting a significant year-on-year growth of 43% [1] - In Q1 2024, the company reported a revenue of 381 million CNY, up 3% year-on-year, with a net profit of 22 million CNY, also up 28% [1] Group 2: Product and Market Overview - The company’s main products include whole-house water purification systems, soft water machines, and commercial drinking water purification machines [2] - The ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) models account for approximately 50% of the company's product sales [2] - The domestic water purification market is estimated at 30 billion CNY, with a penetration rate of just over 20%, indicating significant growth potential [3] Group 3: Sales and Distribution Strategy - The company employs a direct sales model targeting high-end consumers in first-tier cities, with plans to expand this model to other cities [2] - The distribution strategy includes a flat management approach for distributors, aiming to develop experienced distributors who directly serve end-users [2] - The company’s sales growth in the ODM sector is expected to outpace the average market growth, driven by increased participation from major home appliance companies [4] Group 4: Financial Metrics and Projections - The gross profit margin improved by 3.58 percentage points to 37.53% in 2023, attributed to lower raw material costs and increased production efficiency [3] - The company aims to maintain a high gross profit margin throughout 2024, with Q1 showing continued improvement [3] - The company’s shareholding in the original energy group is currently at 36.52%, reflecting ongoing investment in the cell industry [3]