ZBOM(SH:603801)2022-03-18 08:16Group 1: Company Overview - Zhihong Home achieved total revenue of 5.153 billion CNY in 2021, a year-on-year increase of 34.17% [3] - The net profit attributable to shareholders was 506 million CNY, up 27.84% year-on-year [3] - The net profit after deducting non-recurring gains and losses was 460 million CNY, reflecting a growth of 28.31% compared to the previous year [3] Group 2: Strategic Focus - The company aims to enhance its full-category supply capability to meet consumer demand for whole-home customization [5] - Zhihong Home has implemented cost control measures, including centralized procurement and price locking, to mitigate procurement cost pressures [4] - The company is focused on improving operational efficiency and maintaining steady growth despite external challenges [4] Group 3: Market Development - The establishment of the Guangzhou subsidiary marks a significant milestone in the company's southern market strategy [7] - The company anticipates a slowdown in the growth rate of bulk business, while retail business remains the largest revenue source [8] - The retail market is expected to benefit from the gradual release of the second-hand housing renovation market [8] Group 4: Online Business Strategy - Zhihong Home views online business as a crucial entry point for customer acquisition, directing online orders to offline stores for service [9] - The company is actively expanding its online new retail channels to enhance marketing and customer service capabilities [9] Group 5: Future Goals - The company aims to achieve a revenue target of 10 billion CNY within three years, focusing on market share growth and customer value [10] - A commitment to a full-category, multi-channel strategy will be maintained, alongside digital transformation of the entire value chain [10]