HOLIKE(SH:603898)2024-02-29 07:35Group 1: Company Operations and Strategy - The company adjusted its organizational structure in January 2024 to optimize resource allocation and improve operational efficiency, aiming for high-quality development and strategic goal achievement [2] - The company has established strategic partnerships with leading decoration companies and is expanding its "Hao Laike Art Decoration" business, contributing to performance growth [2] - The company plans to increase retail outlets in major cities while expanding into lower-tier cities to enhance market coverage [4] Group 2: Financial Performance and Growth - The company reported a 101.33% revenue growth in its bulk business for the first three quarters of the previous year [5] - The bulk business, primarily driven by cabinets, is expected to grow steadily, correlating with the real estate sector's project completion rates [6] - The company aims for a revenue growth of 5%-8% in 2024 compared to 2023, and 10%-16% in 2025 [15] Group 3: Product Development and Innovation - The company has developed a proprietary floating system that allows for direct installation on cement walls without the need for additional support, enhancing aesthetic appeal and safety [9] - The company emphasizes health and environmental sustainability, having introduced formaldehyde-free materials and upgraded to "original state formaldehyde-free boards" [14] - The company continues to innovate in product design, targeting younger consumers and enhancing user experience [14] Group 4: Market Strategy and Customer Engagement - The company has been actively developing online channels since 2019, utilizing influencers and content marketing to drive traffic to physical stores [5] - The company maintains a customer average transaction value of approximately 30,000 to 40,000 RMB, with plans to increase this through its new strategies [10] - The company is focused on enhancing customer satisfaction and delivery efficiency, with a typical order-to-delivery cycle of 15-20 days [10] Group 5: Financial Management and Investor Relations - The company has consistently returned at least 30% of its net profit as cash dividends since its IPO, with future dividends planned based on profitability and funding needs [8] - The company is investing in sales, management, and product development to support new channel growth, with expectations for cost ratios to normalize as performance improves [12][13]