HOLIKE(SH:603898)2022-03-16 09:01Group 1: Company Performance and Strategy - The company expects a revenue increase of 50% to 65% for the fiscal year 2021 compared to the previous year, driven by strategic focus on "new normal + whole home" and stable product orders [3] - In Q1 2022, the company reported a good order intake, emphasizing market share and strong profitability with gross and net profit margins among the industry leaders [3] - The company has expanded its retail channels, with new product categories like cabinets and doors growing faster than wardrobes, and an increasing proportion of sales from whole home solutions [4] Group 2: Business Development and Innovations - The company has established two models for its whole home business: opening franchise stores and collaborating with local construction companies for integrated packages, currently present in over 60 cities [5] - The company has launched new brands "Huhulai Decoration" for renovation and "Laizhu" for move-in-ready solutions to cater to market demands [4][5] - The company is a pioneer in the industry for introducing formaldehyde-free materials and has upgraded to "zero formaldehyde bamboo boards" to enhance competitive differentiation [6] Group 3: Competitive Advantages - The "Haolaike" brand, founded in 2002, has high recognition and is one of the few custom brands with comprehensive trademark protection [6] - The company has a robust dealer network and a complete channel system that supports customer acquisition [6] - A young management team allows the company to be more responsive to market changes and new consumer groups [6] Group 4: Risk Management - The company is actively asserting its rights against Evergrande Group to mitigate losses, transitioning to a cash-on-delivery model for ongoing transactions [7] - Future large-scale business will focus on state-owned and quality private enterprises to optimize customer structure and reduce cooperation risks [7]