Leysen(603900)2023-12-29 07:37Group 1: Company Strategy and Product Development - The company aims to differentiate its product lines, including jade, diamonds, and gold, to cater to diverse consumer needs, emphasizing both Eastern and Western styles [2][3] - The newly launched "Heritage Gold" series, based on European craftsmanship, has gained popularity due to its unique design, setting it apart from market homogenization [3] - The company is exploring the integration of Eastern and Western dragon culture in new product lines for the upcoming Year of the Dragon, focusing on gold products with creative inspirations [3] Group 2: Sales and Marketing Strategies - Despite a decline in revenue in the first three quarters, the company continues to invest in fixed costs for sales and channel expenditures, indicating a strategic focus on retail channels [3][4] - The company is shifting its advertising strategy to target younger audiences through new media platforms like Xiaohongshu, Douyin, and WeChat, with an increased budget for new media in 2024 [3][4] Group 3: E-commerce and Channel Expansion - The online business department is led by a young individual with dual expertise in the jewelry and e-commerce sectors, focusing on brand youthfulness and channel expansion [4] - The company plans to open new stores in 2024, emphasizing quality over quantity in channel expansion, with a focus on direct store performance and franchisee confidence [4] Group 4: Inventory Management and Challenges - The company has strict inventory management for franchise stores, allowing only company products for sale, and is implementing policies to help franchisees manage excess inventory [4] - Inventory remains a key focus for improvement in the coming year, with measures such as product reprocessing being considered [4]