李子园(605337) - 浙江李子园食品股份有限公司投资者关系活动记录表（业绩说明会）

Group 1: Market Expansion and Sales Strategy - The company has established a sales network in 30 provinces, focusing on the southern market for growth while maintaining stability in the East China market [3] - Plans to enhance market penetration in Southwest, Central, and South China regions [3] - Sales strategies will be tailored based on market maturity to improve market share and brand exposure [4] Group 2: Revenue and Product Performance - Revenue decline in East China is attributed to market conditions, pricing strategies, and promotional changes [4] - New product development and market feedback are progressing as planned, with detailed performance to be reported in the 2023 annual report [4] - The company maintains a sales-to-production ratio above 90%, with current inventory primarily consisting of milk powder and polyethylene [5][6] Group 3: Marketing Innovations - The sales model primarily relies on distribution, supplemented by direct sales, with ongoing investments in brand building and advertising across various media [5] - Marketing efforts include a combination of soft and hard advertising to enhance brand recognition and reputation in the dairy beverage market [5] Group 4: Supply Chain and Raw Materials - The company adjusts the procurement of domestic and imported milk powder based on market conditions and production needs [5] - Capacity planning is being implemented in line with strategic goals, with reasonable capacity utilization [6]