UNI-T(SH:688628)2024-01-12 08:54Group 1: Business Strategy and Market Position - The company plans to increase the sales proportion of mid-to-high-end products and expand sales channels in the general instrument sector due to a slowdown in overall market growth [1] - The company has seen an increase in ODM orders and expects steady growth in the general instrument business [2] - In the professional instrument sector, the company is leveraging opportunities in the domestic power and new energy industries, enhancing product technology and industry solutions [2] Group 2: Product Development and R&D - The company will maintain a balanced development across various product lines, ensuring a rich product matrix to meet customer testing needs and stabilize business growth [2] - Plans for annual upgrades of key product lines are in place, with new high-bandwidth and high-resolution oscilloscopes and spectrum analyzers expected to be released in the coming year [2] - The company will continue to invest in R&D, with a budget aligned with revenue growth to ensure ongoing product line upgrades [4] Group 3: International Market Expansion - The company has established branches in Europe and North America, actively expanding overseas business and providing localized services [3] - There is a focus on increasing the number of professional distributors and collaborating with leading domestic and international distributors and e-commerce platforms [3] - The company aims to enhance its competitiveness in international markets by promoting its products and services to more countries and regions [3] Group 4: Competitive Advantages - The company has a long-standing presence in the industry, with millions of products sold, which has established a solid foundation for further cooperation opportunities [3] - A rich product matrix allows the company to offer comprehensive solutions and a robust after-sales service system [3] - The company has a clear advantage in terms of cost-performance and localized services compared to overseas brands, especially when product performance is comparable [3] Group 5: Financial Performance and Projections - The company's gross margin is expected to continue rising due to improvements in product structure and an increase in sales of high-margin professional instruments [4] - Factors contributing to the gross margin increase include product price adjustments, reduced raw material costs, and favorable exchange rate fluctuations [4]