FIYTA(SZ:000026)2024-03-22 09:38Financial Performance - The company achieved a total operating revenue of 4.569 billion RMB in 2023, representing a year-on-year growth of 4.95% [1] - The company maintains healthy operational efficiency, asset quality, and cash flow, laying a solid foundation for future development [1] Strategic Development - The company aims to strengthen its core watch business and enhance competitiveness through a "high-quality development" approach [1] - Future plans include focusing on technology innovation and accelerating transformation and upgrading processes [1] Brand Positioning and Marketing - The brand is positioned as a high-quality Chinese watch brand with a focus on aerospace themes, launching several themed watches such as the J-20 and "Astronaut" tourbillon [2] - Marketing strategies will be optimized to enhance digital marketing levels and highlight the brand's aerospace characteristics [2] Precision Technology Business - The precision technology business is a key strategic focus, targeting sectors like laser technology and optical communications, with plans to explore aerospace and medical device fields [2][3] - The company is committed to enhancing its product technology and channel optimization in the smart watch sector [3] Share Buyback and Capital Management - The company is currently implementing its fourth phase of B-share buyback, with a total repurchase amount not less than 50 million RMB and not exceeding 100 million RMB [4] - As of February 29, 2024, approximately 9.35 million B-shares have been repurchased, with a total expenditure of about 70.4 million HKD [4] ESG and Investor Relations - The company has upgraded its social responsibility report to an ESG report to provide investors with comprehensive insights into its ESG initiatives [4] - Continuous efforts will be made to enhance communication with investors and strengthen market value management [4][5]