FIYTA(SZ:000026)2023-02-10 08:18Group 1: Sales Performance and Market Trends - In January 2023, the offline retail sector showed signs of recovery due to increased foot traffic and holiday factors, leading to a positive sales trend for the company [1] - The company is closely monitoring macroeconomic conditions and consumer market uncertainties while seizing market opportunities to enhance performance [1] - The sales proportion of the aerospace series has increased, attributed to the brand's focus on high-quality products and innovation [2] Group 2: Brand Strategy and Product Development - The brand is positioned as a high-quality Chinese watch brand with a focus on aerospace themes, increasing investment in related areas [2] - The company is accelerating the development of new products and optimizing online channels, including Douyin, while exploring innovative store formats [2] - Membership engagement and loyalty are being strengthened through digital retail systems, with stable growth in member numbers and customer conversion rates [2] Group 3: Market Opportunities and Consumer Behavior - The Chinese mainland has become the second-largest market for Swiss watch exports, with significant growth in mid-to-high-end consumption [2] - Recent changes in consumer behavior and preferences are prompting adjustments in product design, supply, pricing, and store openings by Swiss brands [2] - The company maintains an optimistic long-term outlook for its luxury watch business despite short-term fluctuations, driven by rising national income and consumption capacity [3] Group 4: Precision Technology Business - The precision technology business is exploring opportunities in the medical and surgical robot sectors, although its current sales contribution from medical devices is low [3]