VCG(SZ:000681)2022-12-04 08:20Market Overview - The visual content market in China has transformed from a niche professional market to a vast mass market, achieving a qualitative leap in scale, described as "the pond becoming the sea" [2] - The demand for PGC visual content has surged due to the rise of social media platforms like WeChat, Weibo, and Jinri Toutiao, with WeChat's monthly active public accounts reaching 3.5 million [2] - The increasing public awareness of copyright and the strengthening of copyright laws have contributed to a new period of rapid development in the PGC visual content industry in China [2] Business Development - The company established a corporate client expansion department in 2017, focusing on capturing opportunities in the new media market, resulting in a more than 50% increase in annual signed clients compared to the same period in 2016 [3] - The company has signed strategic cooperation agreements with major internet platforms such as Tencent and Baidu, enhancing its reach and service offerings to corporate clients [3][4] Copyright Protection - The company has developed an industry-leading image copyright management system and a proprietary image copyright tracking system, significantly reducing customer acquisition costs while protecting copyright holders' interests [4] - In April 2017, the company was recognized for its copyright protection efforts, being selected as one of the "Top Ten Innovative Typical Cases of Intellectual Property" by Beijing courts [4][5] - The government and various sectors are increasingly strengthening copyright protection, leading to improvements in online copyright order [5]