VCG(SZ:000681)2022-12-08 09:16Group 1: Company Overview - Visual China officially launched its micro-profit image library "View Network" on September 9, 2014, featuring 15 million images selected from iStock [2] - The target customers for the micro-profit image library are small and medium-sized enterprises and individuals [2] Group 2: Market Potential - The domestic copyright usage rate is only 15%, significantly lower than developed countries [3] - In the U.S., creative images account for 2.5% of the advertising market, while in China, this figure is only 0.5%, indicating substantial market potential [3] Group 3: Business Strategy - Visual social media is one of the three core business segments, inspired by successful platforms like Instagram and Pinterest [3] - The company leverages its vast visual resources and a large pool of creative professionals to support its visual social media strategy [3] Group 4: Financial Performance - The company's gross margin was 61.5% in 2013 and increased to 62.5% in the first half of 2014, driven by the business model and supplier profit-sharing ratios [3]