新华制药(000756) - 新华制药调研活动信息
XINHUA PHARMXINHUA PHARM(SZ:000756)2022-11-21 15:36

Group 1: Company Overview and Strategy - Xinhua Pharmaceutical has a strong foundation in international markets due to years of experience in active pharmaceutical ingredient (API) exports, which has facilitated its transition to formulation exports [2]. - The company began its layout for formulation contract manufacturing organization (CMO) business as early as 2004, making it one of the first domestic pharmaceutical companies to do so [2]. - The strategic shift towards formulation exports is aimed at optimizing the company's industrial structure and enhancing its quality management system through international collaborations [2]. Group 2: Domestic Sales Strategy - The company is actively promoting its large formulation strategy, with a sales team of nearly 1,000 people focused on market segmentation and regional management [3]. - Xinhua Pharmaceutical has successfully participated in bidding processes, with 6 products and 8 specifications winning bids, leading to significant sales increases for products like Glimepiride and Cefradine [3]. - The company anticipates a 17% year-on-year sales growth for its self-produced raw material product, Jiening, projected to reach 10 million yuan, while Rabeprazole Sodium is expected to exceed 200 million yuan, both achieving historical highs [3]. Group 3: International Business Development - There is no conflict between domestic and international sales channels, as they operate with different teams and focus areas [3]. - The international CMO business has led to the establishment of a specialized team that emphasizes production management and quality control, enabling the company to meet international market standards [3]. - Xinhua Pharmaceutical's first ANDA product was approved in 2019, marking its entry into the U.S. market, with plans for further registrations and promotions in Europe and Belt and Road countries [3]. Group 4: Product Development and Market Trends - The company is optimistic about the market demand for its fish oil products, which are made from high-purity EPA raw materials, targeting the growing cardiovascular disease rates in China [3]. - Xinhua Pharmaceutical plans to promote fish oil through a combination of online and offline sales strategies, leveraging e-commerce and academic promotions [3]. - The upcoming "Phoenix Needle" and other aesthetic medical products represent the company's initial steps into the medical aesthetics industry, with plans for further R&D and product offerings [4]. Group 5: Pricing Strategy and Cost Management - The rise in caffeine prices is attributed to rapid increases in raw material costs due to energy consumption controls and market supply-demand dynamics [4]. - The company is enhancing upstream procurement price management and exploring new supply sources to mitigate cost increases while ensuring profit margins are maintained [4].