GXSH(SZ:000716)2022-12-08 02:20Group 1: Company Performance and Strategy - The company's first-quarter performance was below expectations due to adjustments in marketing strategies and sales management for new products, which impacted sales operations [2] - The company plans to enhance market pull by improving sales management and marketing strategies for new products [2] Group 2: Sales and Marketing Innovations - The sales management model has shifted from regional management to department-based management, enhancing control over specific sales areas [3] - The company aims to strengthen terminal construction to improve market pull, with a plan to establish 1,000 model sales terminals [3] - New products will be launched to enrich the product line and enhance competitiveness [3] Group 3: Cost Control and Advertising Strategy - The company does not anticipate a significant increase in advertising expenses but will reformulate advertising strategies to include more new media [4] - Cost control measures will focus on raw material procurement, utilizing strategic reserves to mitigate price fluctuations [4] Group 4: Growth and Development Plans - The company has established a merger and acquisition fund to strengthen its core food business through internal and external integration [4] - There are currently no plans for refinancing, but the company is exploring the integration of e-commerce with traditional marketing [5] - The company will continue to focus on its core food business while integrating upstream and downstream resources [5]