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ST国安(000839) - 2015年12月31日投资者关系活动记录表
Citic GuoanCitic Guoan(SZ:000839)2022-12-07 08:36

Group 1: Company Development Strategy - The company's development strategy focuses on leveraging existing cable television network business and capitalizing on resources, capital, and brand advantages built over the years [1] - The strategy includes enhancing cross-regional integration of cable networks and expanding user scale through various methods [2] - The company aims to create a user aggregation platform that integrates high-value products and applications, enhancing user engagement and loyalty [2] Group 2: Strategic Goals and Implementation Path - The company has set a target market value of 100 billion, which will be supported by continuous efforts and strategic guarantees [3] - The implementation path consists of three steps: resource integration, service integration, and enhancing user value [3] - The company plans to increase user ARPU and stickiness to drive value reassessment and overall valuation improvement [3] Group 3: Securities and Asset Management - The company has achieved securities for assets including projects in Hubei, Jiangsu, and the North Postal Security New Third Board [4] - Current cable television network projects include provincial networks in Hubei, Jiangsu, and Anhui, as well as municipal networks in various cities [4] Group 4: User Development Focus - The company emphasizes expanding user numbers while prioritizing deep engagement through enhanced user experience [4] - Plans to build a smart community based on a large-screen ecosystem, integrating various value-added services to improve user ARPU and activity [4] Group 5: Advertising Operations Planning - Future advertising operations will focus on two main areas: network-level advertising distribution and community service advertising based on big data resources [4]