HIGHSUN(SZ:000861)2022-12-07 08:24Group 1: Industry Trends and Opportunities - The integration of performing arts and commercial sectors is seen as a promising trend, driven by changing consumer habits towards personalized and diverse experiences [2] - The rise of cultural brands can create innovative business models that enhance consumer experiences while generating value for both consumers and entertainment companies [2] Group 2: Business Strategies for Integration - Four main strategies for integrating entertainment and commerce include: 1. Leveraging entertainment to develop commercial projects in collaboration with local governments [2] 2. Creating entertainment complexes that combine various entertainment formats [2] 3. Transforming B-end commercial IP resources into entertainment [2] 4. Cultivating C-end user fandom through diverse entertainment activities [2] Group 3: Financial Support and Development - The performing arts industry faces challenges in securing traditional financial support due to its competitive and volatile nature [3] - The company supports entertainment enterprises through: 1. Standardized operations for asset-light management [3] 2. Utilizing its public financing platform combined with internet technology to support quality enterprises [3] 3. Enhancing the value creation capabilities of entertainment companies through integration with commerce [3] Group 4: Internet Financial Platform Planning - The company's internet financial platform aims to: 1. Achieve information and data integration for the entertainment platform [3] 2. Develop financial products based on big data analysis and user needs [3] 3. Implement asset securitization for light asset operations [3] 4. Meet short to medium-term financing needs through crowdfunding or pre-sale methods [3] Group 5: Regional Expansion Strategies - The company employs two main strategies for regional expansion: 1. Investing in quality entertainment enterprises to leverage existing cultural brand influence [3] 2. Establishing local projects that align with regional cultural preferences [3] Group 6: National Urban Performance Platform Development - The company aims to create a national urban performance platform by: 1. Integrating quality entertainment resources through investments and partnerships [4] 2. Unifying the entertainment industry chain for streamlined operations [4] Group 7: Online and Offline Interaction - The company plans to enhance online and offline interaction through: 1. Deepening offline scene layouts and accelerating industry integration [4] 2. Building online entertainment scenarios to attract quality content and traffic [4] 3. Establishing an integrated online and offline entertainment architecture [5] Group 8: Future O2O Strategy - The long-term direction of the O2O strategy is to expand into various fields beyond entertainment, focusing on social leisure as a core function [5] - The aim is to create a comprehensive platform that integrates culture, sports, entertainment, and health leisure [5]