Group 1: Market Position and Capacity - The company's own brand "Horion" ranked second in the domestic commercial tablet market in terms of shipment volume in 2022, according to RUNTO data [1] - The company has a high overseas sales ratio and currently has sufficient orders, with a high capacity utilization rate [1] - After the investment project is put into production, the company's total capacity is expected to increase by approximately 20%-30% [1] Group 2: Marketing Strategies - The company plans to collaborate with social media influencers and short video platforms for product trial promotions and information flow advertising to enhance product exposure [1] - For the promotion of smart interactive tablets, the company will engage in comprehensive marketing combining online and offline strategies, particularly during major promotional events on platforms like Douyin [1] Group 3: Product Development and Future Outlook - The company has launched its own brand "Horion" conference television, featuring a 4K full-screen and the ability to switch between meeting and television modes [1] - The overseas demand for interactive tablets is expected to show signs of recovery this year, with a stable slight increase compared to last year [1] - The company will continue to strengthen research and development to create more competitive and marketable products to meet consumer needs [2] Group 4: Sales and Marketing Expenses - The company will increase marketing efforts for innovative products to maximize advertising effectiveness and sales revenue, adhering to precise marketing principles [2] - Current sales performance of innovative products is strong, with expectations for continued good performance in the future [2]
康冠科技(001308) - 2023年5月17日投资者关系活动记录表