NEWLAND(SZ:000997)2022-12-08 05:34Group 1: Company Overview - Fujian Newland Computer Co., Ltd. was established in 1994 and went public in 2000. The main business includes barcode system solutions and financial payment system solutions [2]. - The company provides information services for mobile operators and the transportation sector, and is a leader in barcode generation, recognition, marketing, and service [3]. - Newland has made significant technological reserves in food traceability and cold chain logistics [4]. Group 2: Barcode Recognition Technology - Many believe barcode recognition is simple, but different decoding technologies significantly affect user experience, including decoding speed and error correction capabilities [3]. - In high-demand sectors like logistics, professional decoding devices are commonly used due to the high volume of scans and user experience requirements [4]. Group 3: Business Segments - Automatic Identification Company focuses on the R&D, design, and sales of barcode readers, holding hundreds of patents globally [4]. - Shanghai Yima is the largest O2O marketing service provider in China, continuously innovating in application models and actively promoting its QR code marketing service platform [4]. - The payment company ranks among the top three in the domestic market for POS machines, with an estimated annual growth rate of around 30% in the POS machine industry [5]. Group 4: Recent Acquisitions - Beijing Yada Communications, recently acquired, provides maintenance and operational services for financial enterprises and third-party payment institutions, with strong synergy with the payment business [5]. Group 5: Business Performance in 2014 - In the first half of 2014, the company faced challenges due to fewer projects won in the high-speed information business, leading to a significant decline in revenue and profit [6]. - The company is focusing on the Internet of Things, barcode recognition, and financial payment sectors, increasing investment in R&D and marketing, resulting in substantial revenue and profit growth in both areas [6].