SUNING.COM(SZ:002024)2022-12-08 03:24Group 1: Campus Market Development - Su Ning is leveraging campus agents and alliances for ground promotion in the campus consumption finance sector, where no monopoly has emerged yet [2] - A dedicated department for campus market development organizes various campus activities, such as marketing competitions and sports projects, to enhance brand visibility and drive traffic to Su Ning's platforms [3] Group 2: Consumption Finance Strategy - Su Ning's consumption finance company uniquely combines consumer and financial services, allowing for diverse promotional strategies that integrate finance with the consumption chain [3] - The company emphasizes user credit assessment and product control to mitigate risks, with no bad debts reported since the trial operation began [3] Group 3: Investment in Payment Systems - High investment in payment systems in 2013 and 2014 included expenditures on financial products and was primarily focused on logistics and store acquisitions [4] - The company adheres to strict information disclosure regulations to ensure transparency and compliance, with no significant undisclosed information leaks [4]