Group 1: Product Development Strategy - The company will consolidate its major appliance category, highlight 3C products, and focus on nurturing the mother and baby category in self-operated areas [2] - In the open platform aspect, the company aims to enhance 3C accessories and improve the department store and daily necessities categories [2][3] Group 2: Open Platform and Merchant Recruitment - The company will combine platform recruitment with the improvement of specialized categories, determining suitability for self-operation based on product standardization, turnover time, and profitability [3] - Emphasis will be placed on attracting core and key merchants, implementing differentiated management policies, and enhancing merchant service satisfaction [3] Group 3: Store Development Planning - Store development will involve adjusting layouts in first and second-tier markets to enhance operational scale while accelerating the development and opening of stores in third and fourth-tier markets [3] - The company plans to upgrade stores for internet integration and O2O (Online to Offline) synergy, with larger stores in economically developed areas of third and fourth-tier markets [3] Group 4: Logistics Advantages - The company will leverage its extensive store resources to function as delivery points, allowing consumers to pick up goods at stores [4] - The establishment of an independent logistics company aims to transform cost centers into business centers, enhancing logistics efficiency and creating additional revenue sources [4] Group 5: Online Payment Development - The company has developed multiple online payment methods, including online banking, quick payment, and its own payment platform, with a broad range of banking partners [4] - Future plans include enriching product offerings centered around its payment platform to enhance user payment experiences [4]
ST易购(002024) - 2014年7月9日投资者关系活动记录表