丽江股份(002033) - 丽江股份调研活动信息

Group 1: Market Recovery and Visitor Experience - The tourism market in Yunnan and Northwest Yunnan has rapidly recovered since the 2023 Spring Festival, with approximately 20,000 visitors entering the Yulong Snow Mountain Scenic Area daily [2] - The company has enhanced its promotional efforts and improved visitor services, including the completion of the Glacier Park cable car station, which alleviates congestion and enhances visitor experience [2][3] - The company is actively designing products based on market changes and improving service quality to meet the growing demand for personalized travel experiences [3] Group 2: Ongoing Projects and Future Contributions - The company is currently constructing the Yulong Snow Mountain Visitor Distribution Center to address the disorganized traffic and service facilities in the Gan Haizi area, which is crucial for maintaining visitor flow [3] - The construction of the Lugu Lake Indigo Hotel aims to enhance the brand image of the Mosuo Town and attract investment, contributing to the overall value of the area [4] - The company is focusing on the development of the Yak Cow Flat tourism cableway project, which has been listed as a major provincial project for 2023 [4] Group 3: Seasonal Business Trends - The company experiences significant seasonal fluctuations, with the third quarter being the peak tourist season due to summer vacations, accounting for a large portion of annual revenue and profit [3] Group 4: Marketing Strategies and Future Goals - The company is adapting its marketing strategies to the changing travel preferences of consumers, focusing on product value and enhancing the competitiveness of its core business [4] - Future development goals include expanding into the Greater Shangri-La Ecotourism Circle and actively participating in the "Greater Yunnan Tourism Ring" initiative [4] Group 5: Transportation Improvements - Recent transportation improvements, such as the opening of the Lijiang-Panxi Expressway, have significantly reduced travel time to Lijiang, enhancing accessibility for tourists [5]