LIJIANG TOURISM(SZ:002033)2022-12-06 05:16Company Overview - Lijiang Yulong Tourism Co., Ltd. operates primarily in two segments: scenic areas and urban areas [2] - Key attractions include Yulong Snow Mountain, various cable cars, and cultural performances [3] Business Growth and Trends - The large cable car has seen rapid growth, with a projected annual increase of approximately 10% if unaffected by natural disasters or policy changes [5] - The company has adjusted its marketing strategy to focus on higher-quality products due to changes in travel agency recommendations [4] Financial Performance - The company offers a discount of around 20 RMB per person as part of its marketing strategy, which is adjusted annually [5] - The performance of the "Impression Lijiang" show has declined, prompting the company to enhance joint marketing efforts with scenic area tickets [8] Infrastructure and Transportation - Improved transportation links, such as the opening of the Shanghai-Kunming high-speed rail, significantly enhance access to Lijiang [6] - Ongoing construction of the Lijiang-Panzhihua expressway is expected to further boost visitor numbers from Sichuan province [6] Project Developments - The company is actively pursuing the Lugu Lake project, aiming to develop unique tourism products and enhance local cultural experiences [6] - The Shangri-La Moonlight City project is under construction, with adjustments to its investment scale and timeline, now expected to open in 2019 [9] Market Conditions - Recent market regulations in Yunnan are anticipated to impact short-term operations but are viewed as beneficial in the long term [7] - The company is exploring opportunities in niche markets, including leisure and customized tourism products [9] Future Strategies - The company plans to seek acquisition opportunities and expects gradual profit increases from its dining center operations [10]