LIJIANG TOURISM(SZ:002033)2022-12-06 08:20Company Overview - Lijiang Yulong Tourism Co., Ltd. operates primarily in two segments: scenic areas and urban areas [2] - Key attractions include Yulong Snow Mountain, which features multiple cable cars and cultural performances [3] Business Operations - The company has three cable cars, with an overall growth of nearly 10% compared to last year. The major cable car saw a growth of 15%-20%, while the other two had growth rates below 10% [3][4] - The group and individual visitor ratio for the major cable car is 80%-20%, and for the other two, it is 55%-45% [4] Hotel Operations - The occupancy rates for the hotels are as follows: InterContinental Hotel at 50%-55%, Indigo Hotel at 40%-50%, and Lijiang Lishi Hotel at 50% [7] - The company plans to enhance its hotel offerings by introducing boutique hotels and developing a small boutique hotel model with 10-20 rooms [5] Market Challenges - The performance of the "Impression Lijiang" show has declined by 20% compared to last year, largely due to intense competition in the performance market [6] - The company is focusing on strengthening partnerships with travel agencies and enhancing marketing efforts to improve the performance of its shows [6] Future Projects - The company is actively pursuing new projects, including the Moonlight City project in Shangri-La and a boutique hotel project in Benzilan, with a total investment of 84 million yuan [10] - The company is also exploring opportunities in the Lugu Lake area, although the project is still in the planning stages [7] Government Support - Recent government initiatives have significantly improved transportation infrastructure around Lijiang, including the upcoming opening of the Shanghai-Kunming high-speed rail [8] Shareholder Dynamics - The company acknowledges the recent shareholding increase by Huabang, viewing it as a market behavior and expressing openness to their involvement [9][10]