LIJIANG TOURISM(SZ:002033)2022-12-06 10:54Group 1: Performance Challenges - The main reason for the decline in "Impression Lijiang" performance is intensified competition in the local performing arts market, with an increase in low-priced competing products [2][3] - The company aims to maintain the performance decline within the same level as last year, focusing on market dynamics and strengthening cooperation with travel agencies [3] - The company reports a 5-10% annual growth in visitor statistics, indicating a slowdown compared to previous years, influenced by the broader economic environment [4] Group 2: Visitor Trends and Marketing Strategies - New visitors depend on the overall number of tourists coming to Lijiang, with repeat visitors constituting a portion of the audience [3] - The company plans to enhance marketing efforts and integrate resources across different business lines to improve product competitiveness [3] Group 3: Infrastructure and Development Projects - The company is exploring the development of small boutique hotels in the Shangri-La area, with room counts ranging from 10-20, and plans to provide transportation services [6] - The "Shangri-La Moonlight City" project is under construction, with the commercial street expected to be completed by the end of 2016 [6] - The company is working on a sightseeing railway project connecting the urban area to the Yulong Snow Mountain scenic area [8] Group 4: Financial and Operational Insights - The company aims to reduce losses in hotel operations, which have been affected by government spending restrictions and economic downturns [5] - The cash flow is primarily allocated to the Shangri-La project, with an anticipated need for an additional 400-500 million yuan for future investments [10][11] - The company is focusing on external growth strategies to enhance operational performance [11]