LIJIANG TOURISM(SZ:002033)2022-12-06 08:40Group 1: Operational Performance - The company's operations in April were normal, similar to the first quarter performance [2] - The large cableway's capacity has increased, leading to higher recognition and visitor preference [3] - The maximum capacity for the large cableway is approximately 10,000 people, with efforts to divert visitors to other cableways during peak times [3] Group 2: Marketing and Sales Strategies - The company is promoting joint marketing efforts between scenic tickets and the "Impression Lijiang" show, with ticket prices for the show included in package deals [4] - The company plans to lower the individual ticket price (currently 248 RMB) to boost sales among individual tourists [5] - The company is exploring partnerships with local travel agencies to enhance marketing efforts [5] Group 3: Visitor Trends and Challenges - The number of repeat visitors to the snow mountain is low, contributing to a discrepancy between government and company visitor statistics [5] - The decline in "Impression Lijiang" performance is being managed to maintain last year's levels [5] Group 4: Future Projects and Investments - The Shangri-La project is divided into two parts, with one part already opened and the other under construction, expected to be completed by the end of 2017 [7] - The company is actively seeking opportunities for the Lugu Lake project, aiming to develop unique tourism products [7] - The company has no immediate plans for large-scale investments in hotel projects but is considering resource acquisitions [6] Group 5: Financial Performance and Challenges - The hotel business has seen a decline due to increased competition and lower occupancy rates compared to 2014 [9] - The company is implementing measures to turn around the dining center's performance, including market recognition and cost adjustments [6] - The company's maca business faced significant losses in 2015 due to market oversupply and macroeconomic factors [10]