LIJIANG TOURISM(SZ:002033)2022-12-06 11:11Company Overview - Lijiang Yulong Tourism Co., Ltd. operates primarily in two segments: scenic areas and urban areas [3] - Key attractions include Yulong Snow Mountain, "Impression Lijiang" cultural performance, and various hotels and commercial streets [3][4] Financial Performance - The company reported a turnaround in the first half of 2015, with the Dragon Delight Restaurant achieving profitability after previous losses [3] - The "Impression Lijiang" performance saw a decline of over 10% in 2015, attributed to travel agency route arrangements [5] Visitor Statistics - The capacity of the main cableway (Yulong Snow Mountain) is 10,000 visitors per day, typically reached only during peak seasons [4] - The visitor distribution for the cableway is 70% group and 30% individual, while "Impression Lijiang" has over 90% group visitors [5] Business Development - The company is expanding its business model by integrating biological resources with tourism shopping through investments in local companies [3] - Future projects include the Moonlight City in Shangri-La and a boutique hotel in Benzilan, with completion expected by the end of 2016 [3][4] Market Strategy - The company is actively seeking acquisition opportunities and exploring projects to enhance profitability [7] - Plans to enhance the "Maca" business by upgrading from food products to health and pharmaceutical products [7] Internet and E-commerce Initiatives - The company is collaborating with online travel agencies to diversify its customer base and develop various e-commerce models [6] - A new travel agency, Longtu, is being established to focus on day tours and themed travel experiences [6] Future Outlook - The tourism industry is expected to maintain stable growth unless impacted by unforeseen events [9] - Key growth drivers for the next two years include an increase in Lijiang tourist numbers, reduction of losses from commercial streets and hotels, and successful project acquisitions [9][10]