LIJIANG TOURISM(SZ:002033)2022-12-08 02:24Financial Performance - In 2014, the company achieved a total operating income of 742.75 million yuan, an increase of 11.33% compared to 2013 [4] - The net profit attributable to shareholders was 181.07 million yuan, a growth of 22.50% year-on-year [4] - The number of visitors to the scenic area reached 3.677 million, a historical high, with a 7% increase in individual visitors [3] - The cableway received 3.372 million visitors, a 14.1% increase, accounting for 91.7% of total visitors [3] - The performing arts segment attracted 2.359 million visitors, a 13.4% increase, representing 64.16% of total visitors [3] - Hotel revenue was 76.19 million yuan, down 23.26% from 2013, with total profit dropping 42.62% [3] Project Development - The company is focusing on upgrading hotel brands, with the InterContinental Hotel project launched in February 2015 [4] - The Benzi Lan boutique hotel project commenced construction in August 2014 and is expected to be completed within the year [4] - The company is also developing the Xiangbala Moonlight City project, which is part of its strategic expansion [5] - Future project reserves are being explored in areas like Lugu Lake and Dali Jianchuan [5] Market Strategy - The company is adapting to the e-commerce landscape, having launched a Tmall flagship store in July 2013, achieving over 20,000 sales in 2014 [6] - The sales strategy includes both online and offline channels, with partnerships established with 21 inns [6] - The company is focusing on integrating resources to offer popular products like "one-day tours" and "direct bus services" [7] Challenges and Opportunities - The company acknowledges the need to address long wait times at the cableway, implementing a reservation system starting April 2015 [10] - The competitive landscape in the online travel sector is evolving, with major players like Ctrip and Qunar leading the market [8] - The company is exploring opportunities for collaboration with Yunlv Investment in new projects [5] Future Outlook - For 2015, the company aims for an operating income of 760 million yuan and a net profit of 181 million yuan [11] - Key projects for 2015 include the Xiangbala Moonlight City and Benzi Lan boutique hotel [11] - The company plans to continue investing in new projects while also seeking short-term asset integration opportunities [11]