DEHUA TB(SZ:002043)2023-05-16 00:14Revenue Performance - In 2022, the company's decorative materials business achieved revenue of 6.642 billion CNY, a year-on-year increase of 0.91%, with board product revenue at 4.482 billion CNY, a decrease of 1.88% [1] - Brand usage fees (including Easy Installation brand fees) reached 378 million CNY, a year-on-year increase of 43.88% [1] - Other decorative materials generated revenue of 1.782 billion CNY, a year-on-year increase of 1.75% [1] Business Strategy - The company aims to focus on decorative materials as the primary business and customized home furnishings as a supplementary business, enhancing R&D design to establish a product matrix and strengthen supply chain management [2][6] - The company plans to build a comprehensive sales system to achieve deep business collaboration [6] Market Challenges - In 2023, the market faces pressures of "demand contraction, supply shocks, and weakened expectations," which are challenges not only for the company but for the entire industry [2][3] - The company will continue to adapt its strategies to address these challenges while maintaining its focus on core business areas [3] Custom Home Business - In 2022, the customized home business generated revenue of 2.177 billion CNY, a year-on-year decrease of 19.87%, with retail business revenue at 516 million CNY, an increase of 16.1% [3] - The engineering business segment, Qingdao Yufeng Hantang, achieved revenue of 1.282 billion CNY, a year-on-year decrease of 32.33% due to the downturn in the real estate sector [3] Supply Chain Management - The company has established a comprehensive supply chain system, enhancing collaboration and rapid response between suppliers and distributors [4][5] - In 2022, the company founded Dehua Rabbit Baby Supply Chain Management Co., Ltd. to strengthen the information technology construction of the supply chain platform [5] Marketing and Brand Development - The company emphasizes continuous innovation in marketing to enhance brand awareness and market share [3] - In 2022, the company conducted 370 training sessions covering 25,302 participants, achieving a training satisfaction rate of 98% [5] Product Innovation - The company has established various research platforms to support strategic decision-making and product development [5] - The company is actively developing integrated smart home products to meet consumer demands for health and functionality [7]