DEHUA TB(SZ:002043)2023-03-20 09:10Group 1: Company Overview - The company, founded in 1992, has become one of the largest producers of high-end eco-friendly furniture boards in China, with a mission to promote environmental progress in the industry [4] - The company focuses on high-quality, green decorative materials and aims to provide a one-stop solution for wooden home products [4] Group 2: Business Strategy - The company positions its decorative materials business as the core, with customized business as a supplementary strategy, aiming to become an all-round leader in the home decoration industry [5] - The company is enhancing its product matrix by integrating high-quality supplier resources and strengthening supplier management and service [5] Group 3: Market Expansion - The company targets a market size of over 250 billion for high-end furniture boards, with a current market share of less than 5%, indicating significant growth potential [6] - The company is adjusting its marketing strategy to rapidly expand B-end business channels (furniture factories, home decoration companies, and projects) while solidifying its retail business [6] Group 4: Custom Home Business - The retail custom business will focus on solid wood composite boards, targeting the mid-to-high-end consumer group, and will quickly establish a store network in the East China region [7] - The company aims to enhance customer experience and address shortcomings in store display, product design, and information technology [7] Group 5: Real Estate Market Outlook - The company anticipates a recovery in the real estate market in 2023 following a deep adjustment in 2022, and plans to optimize its large-scale business client structure accordingly [8]