DEHUA TB(SZ:002043)2023-03-01 11:20Group 1: Financial Performance - In 2022, the total revenue of the company was 8.918 billion CNY, a decrease of 5.39% year-on-year [4] - The net profit attributable to shareholders was 461 million CNY, down 35.19% year-on-year [4] - The non-recurring net profit was 361 million CNY, a decline of 38% year-on-year [4] - Qingdao Yufeng Hantang Wood Industry Co., Ltd. reported a revenue of approximately 1.282 billion CNY, a decrease of 32% year-on-year, with a net loss of 26.28 million CNY [4] - The main business revenue was 7.636 billion CNY, an increase of 1.39% year-on-year, with a net profit of 489 million CNY, down 16.32% year-on-year [4] Group 2: Market Strategy and Growth - The company plans to continue focusing on decorative materials as the main business and customized home furnishings as a supplementary strategy [6] - There is an emphasis on developing rural markets and public building renovations, anticipating increased demand post-pandemic [6] - The company aims to enhance management capabilities in regional markets and provide refined services to small B channels [6] Group 3: Sales Channels and Structure - The sales channel structure for decorative materials is approximately: retail distribution 55%, home decoration companies 12%, furniture factories 28%, and engineering channels 5% [7] - The furniture factory channel is experiencing rapid growth, with significant demand for board materials [7] - The multi-channel operation strategy is seen as a comprehensive capability advantage for sustained business growth [7]